Creating a corporate culture implementing educating programs.Stelios, Premium 3 Marketing Mix (7Ps) 4
A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . BMAN72801
Strong operational efficiency leading to a low-cost model. Air France However, you may visit "Cookie Settings" to provide a controlled consent. Southwest Airlines 10. I/ Easy Jet : General Overview
"Stakeholders of easyjet" Essays and Research Papers. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. EasyJet
Explore the key stakeholders of EasyJet and map in terms of their power and interest. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. This cookie is set by GDPR Cookie Consent plugin. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. Originally . [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. The airline modernised the building and painted it orange. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium 3.5.1 Check-in 9
L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. Other impacts 10
Management The Annual General Meeting will be held on Wednesday, 23 December 2020. Strategic management 4 How does easyJet affect the environment? [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). Easyjet is a low-cost airline with headquarters in Londons Luton Airport.
Easyjet stakeholders. Emissions trading The organisation mainly expands through acquisitions 4. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. School Number: 110131060 Table of Contents
Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. Staffing and recruiting 10
Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . Branding 11
Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH
3.5.3 Customer support service 10
The level of stakeholders depends on the political economic and social environment. 1 Brief history of Easyjet 3
for only $11.00 $9.35/page. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). Pricing Stakeholders can affect, Premium They influence the companys decisions as they are the main say of it.
It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Management To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. EasyJet endeavours to respect the principles of the ILO . Practical Legal Skills R. Hyams, S. Campbell.
but lacking of traditional service. Despite some previous concerns about the purchase from key shareholders, the need to . Its strategy of success entails focusing on the economical strategy. Internal stakeholders are those from within the, Premium Employment Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. Geneva was EasyJet's first new base outside the United Kingdom. It is very difficult to classify easyJet's social responsibility activities. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . It was a shaky start but one that would grow into a stable foundation. Stakeholder
[10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. London Gatwick Airport. [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. Finally we apply these experiences to our job in the future. 3.1.3 Discounts 4
This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. 4 min. EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". Stakeholders can affect or be affected by the organizations actions objectives and policies. 3. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. This cookie is set by GDPR Cookie Consent plugin. Ryanair Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. [25 marks] Easyjet offers a reliable, on-time travel service with value-added features. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . and
A shareholder, though, is someone who has invested in a corporation. What we do. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight?
Lets take a closer look at, Premium Most businesses have a variety of stakeholder groups which can be broadly categorised as follows:
2. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. Customers - they would want cheap flights that are comfortable and safe. 3.5.2 Boarding the plane 10
Easyjet Plc. [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Which stakeholders are critical to the business? [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. Popular books for Law and Public Services . Low-cost carrier, Pestle analysis of Easyjet
Generally Accepted Accounting Principles. Since its launch the site had taken more than 800000 bookings by March 2000. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Low-cost carrier Modern aircraft fleet with unparalleled network. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. Necessary cookies are absolutely essential for the website to function properly. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. Environmental impacts 9
In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. EasyJet derives the most from the perceived quality.
[111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. ABSTRACT i
EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). Table of Contents. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. In the early 2000s McDonalds saw for the first, Premium Answer (1 of 4): A number of these stakeholders can be Identified. TABLE CONTENT
Easyjet Case Study. 5. To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. INTRODUCTION
[75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. EasyJet was strategically located, Premium The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. Alternatively, customers can book accommodation separately at the EasyJetHotels website. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. Here is a useful summary:
[118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. BMAN72801
[62] However, there has been few announcements on the project since then. They contracted to buy 12 brand new 737s from Boeing in 1997. Low-cost carrier II/ Comparison, Premium Shareholders . Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). They are widely known with their, Premium Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. Low-cost carrier Project management, Steps in Identifying Stakeholders
Telephone
1. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. 3.7.1 Management 11
There are political factors like liberalization, Premium Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. Airline By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium This is particularly shared among young travellers and several business travellers. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS
Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00
Introduction
Premium [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Table of Content
This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. Lorem ipsum dolor sit amet, consectetur. Busboy, Stakeholder analysis We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." should consider the following legal factors when exploring a new market. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. Marketing
Low-cost carrier 3.1.4 Payment period 5
EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. Stakeholder [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. Interviews by Ross Falconer. The Holidays business segment sells holiday packages. access_time21 junio, 2022. person. Avianca, the characteristics of this category of product. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Powerful Essays. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) [101] The current generation A320s and fifty of the A320neos will replace current A319 aircraft. Development and justification of an Easy Jet strategy map. TABLE OF CONTENTS
INTRODUCTION vii
Primary or secondary. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. Also the condition of the world economy determines the nature of its marketing policies. [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. When flights are cancelled, passengers are supposed to be reimbursed within one week.
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