Be proud to be brown! "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. Now we feel we are standing at a precipice and we are scared. That creates a nice balance and helps me unwind., While Iqraa always seems to be on the top of her game, she too, has had her moments of weakness. There are times when you will have to choose between motherhood and work. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. [7] After that we decided that we are going to do lawn on our own. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. By the time her results came, she had gotten married and soon had a child. It was her fault she was in this situation and it was time to make amends. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. Sana Hashwani. She is someone who values the lessons life has to teach. Thats why Sana Safinaz today has a very young dynamic.". Both of the hotels were converted into Marriott brand in 1990s. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. The ministry set trade schools in the right areas, where eager girls would come to learn. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. For Sehr, financial independence is crucial. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. We do interiors entirely on our own. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. We have invested heavily in our brand and we have to think where the brand will be when we are not there. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. Honey, India need not copy you. Save my name, email, and website in this browser for the next time I comment. You cant make this work alone; its not possible. If you start thinking like that, youll be able to figure out your way through any situation. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. In fact, were looking forward to it! Lawn is a phenomenon unique to Pakistan. The statement came a day after . The next one I do, I will do with a gallery. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. You will all grow. You derive happiness from knowing you are independent. Previous Post Ali Xeeshan We are a tiny business, for me it felt super uber cool to have my name up there. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. We have entered the next level with prt and are investing in the product and the brand. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. Being a mother is hard work. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. To handle the business aspect, we are hiring professionals to push it forward. But with Paperazzi they changed their pace completely. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. She also loves spending time with her husband, we are one team, once a week we have date night.. In Pakistan, any business owner could actually run an IDP camp I think! SM: With bridals and light evening wear. She has a basic skin regime that she follows daily. A: How organised is the fashion industry? She started working when she turned 19 and married her high school sweetheart 15 years ago. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. [5][6] Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. "Of course we do," says Sana. SH: The entirely on our own is no longer something to take pride in. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. We design and run bridal entirely on our own. Life does give you chances, there are several paths. They see we are committed to the brand; that we are moving forward, investing and building the brand. "And thats actually the reason why things have taken off. As a woman you have more responsibility of raising your kids well even if the father is very involved. Karachista is Pakistan's top news, entertainment, music fashion website. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. What is the use of it? Terms and Conditions Privacy Policy. I also do wall art, pen and ink drawings, and have also done a few low key shows. Wow, never heard that one before. Sana Khan with Melvin Louis. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. I am loving every bit of it at the moment, she says with contentment. Tomorrow is my daughters 7th birthday and the first day of a fashion week. They respect me a lot., For this young artist, financial independence is of utmost importance. For example, our new muslin line is only distributed through our stores. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. Sometimes you need to take a detour even when the goalpost is within your sight. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. She started working when she turned 19 and married her high school sweetheart 15 years ago. It was that low moment in her life when she stumbled upon yoga and her life completely changed. Today India looks at our industry; their prt market is not as organised as ours. I design lawn entirely on my own. They wont. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. Lawn Royals: Sana and Safinaz. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. This is how you achieve brand loyalty. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. Some of the teachers that taught me are still there and they are my mentors, she says. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. The three of us sit together and we trust Mohsin because of the youth factor. SH: Not at all. She is what she is today because of her mother. While she loves her work, Sehrs Miracle Moment is her set of twins. It was crass. We are like pit-bulls - we hang in there and push ourselves. Fashion never stops. A: What are the main challenges for fashion as an industry? (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 We never think ahead of ourselves; we take one step a time. When you have that kind of commitment, your product is naturally much better. Number of locations. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. I am trying to progress to a newer place and learning new things. . Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. It was then that we started to think about doing lawn on our own. So, if I was racist, the impact is massive. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . Men dont think they need to take of their skin but its just dirt and must be cleaned up! May be they will in future. The passing percentage was 1% and Shagufta managed to get through it in 4 years. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. ", "Plus, we encourage young designers," Sana adds on. The day they published their 100th issue was a major miracle moment for her. They have to be quite serious, have to be more composed, and not kid around. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. The little time I spend with them is quality time when we really bond. Currently Im working as COO of AKU hospital, clinical labs and outreach services. There have been many moments when we wanted to quit. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. In our society a lot of women depend on their families for little things that provide them happiness. Best is to accept, go with the flow and breathe. If we are careless as an industry, the impact is huge. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. For her, family comes first and she doesnt believe in living a life with regrets. Do they ever think anything is enough? I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. More and more girls now want to do something of their own and put their education to use. Somewhere between her studies, family, and career she lost sight of herself. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Confidence matters. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. Let me explain. When youre younger, little things seem big. LIMITED. A: So the brand is very much associated with the two of you? The store will not work correctly in the case when cookies are disabled. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. SANA HASHWANI: We love both the business and the design aspect. Correct me if I am wrong. The mall has something for everyone, young or old. That is quite an achievement in a male dominated corporate world. You dont have to be glued to your kids the entire day. "For me it used to be lawn," replies Safinaz. We outgrew them. You get in there; you bounce off them because they have different ideas. The bridals have excited us in the last two years and were changing things up. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. And it didnt stop there. Everyone has old and immunity compromised family members. What part of your business excites you the most? With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. Public asset : 397,260 USD. What went wrong and how can I correct it? Amin A. Hashwani. However, she is quick in dealing with them. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. March 24, 2020. "One of the recipes for success is failure as well," Sana is honest to admit. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. Your focus changes once you become a mother. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. But were from the first generation of fashion designers and we have outgrown the third generation. Suddenly, change came when Karma, HSY and Maria B. came on the scene. She unwinds with TV shows, reads books, and hangs out with friends and family. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. When youre older you shrug it off and say, so what if missed the first step whats the big deal? Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. "I flew into Karachi on Sunday from London. SM: Wherever there is a demand, there will be a supply. We have a full return policy, which is something new in Pakistan. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. When you are young, you are fearless; you are at the beginning of things and you experiment. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity,
Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. We need to delegate and have younger people work with us. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. SM: We dont want to be the face of SANA SAFINAZ. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. A: How do you escape this? According to her, hard work and dedication always pay off. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. The statement was published at Sana Safinaz's official Instagram handle. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. Sana and Safinaz are the most non-political and pleasant people in the field. That way she wont have to compromise. Fashion is one of the few thriving businesses in Pakistan. Interiors is something we do out of passion. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. Its pretty hard to stop.. Making it into a professional business is the key.". Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. She strongly believes that whatever happens, happens for a reason. We get into deep, long, and annoying conversations about post-colonial hang ups. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". Life before Sana Safinaz was good but Sana is thankful for being here. At the end of the day when I go home, I am motivated and excited to see them, she explains. It was crass. Elite people with excellent financial resources making products for elite. People dont understand the value of time; they stumble to their 11 am meetings at 1. Good for them. But the industry has won accolades and made fashion shine. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. There is no long hard work challenge story here. She advises other young girls to do the same, and to not be bothered by the opinion of others. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more.
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